Can you smell it? Breathe deep; it’s there. I promise. Love. We all try to experience it in one form or another. Not only that mono y mono stuff of the movies. Love of work, life, things, status, ideas, etc. Most of the time we fall short and land atop her ugly cousin; lust. Through the metaphor we know where this is going. Love is hard and not an easy task. That is, exactly on my mind as of today. Love, with an idea and how to keep up.

We all know relationships have their rollercoaster moments. How we ride or choose to ride dictates how much or little we care about it. As cliche as this all may sound, many forget the good comes with bad. Especially with their ideas. All great things come from ideas. If you’re lost here go and watch James and the Giant Peach. However, great ideas are handled into fruition by the devoted and patient. Because with all great ideas come kinks and setbacks.

Listening to the more acclaimed CEO’s will all point to how they clung to their ideas steadfast and true. Not rigid, but flexible. Not obsessive, but cautious. Too many a great idea has fallen out of the owner falling out of love with it. Now, some loves are truly not meant to be. However, a great many are given up or exchanged for a more flashy and superficial model.

I have talked to a few entrepreneurs as of late and what gets me excited about them is the love they have for their idea and how they want to take the world with it. Ambitious and immature maybe, but if they grow along with their ideas the sky’s the limit.

This growth is more than going with the flow or sticking to it. It’s constant learning and adaptation. Ask any couple over 25 years strong and they’ll tell you how they’ve changed and adapted. Mr. Dell himself had to when he moved from the dorm room to multi-billion dollar business he has today.

Now, veering slightly off course with the allegory here. Being in love with the idea also requires proselitization and charisma. If you don’t show others you’re in love, how will they come on board. Showing is more than the third grade classroom edition. It is the whys and hows.

More than just a business adaptation, this goes for most things. Us in general. We love ourselves and others will love us. It’s true. Alright, now departing cliche city.